Etisalat Nigeria is changing its brand name to 9Mobile.
The new brand name was adopted by the company after a management meeting of the telecom firm in Lagos.
Emerging Markets Telecommunication Services Ltd. (EMTS) trading as Etisalat Nigeria on Tuesday informed its customers that the change of brand name will not affect its operations.
Mr Ibrahim Dikko, the Vice President, Regulatory and Corporate Affairs, EMTS made this known in a statement.
Dikko said that EMTS was aware of recent news reports regarding Etisalat Group’s withdrawal of the right to the continued use of the Etisalat brand in Nigeria by EMTS.
He said that EMTS had a valid and subsisting agreement with the Etisalat Group.
According to him, the agreement entitles EMTS to use the Etisalat brand notwithstanding the recent changes within the company.
“Indeed, discussions are ongoing between EMTS and Etisalat Group pertaining to the continued use of the brand.
“EMTS will issue a formal statement once discussions are concluded.
“The final outcome on the use of the brand in no way affects the operations of the business as our full range of services remain available to our customers,’’ he said.
Dikko said that EMTS launched in Nigeria in 2008 with “0809ja’’ to affirm the “Nigerianness’’ of its origin and sphere of influence.